Facebook Ads Manager

Job Details

Pay: Rs 45,000 – Rs 85,000 per month
Job Type: Full-time
Location: Sialkot (On-site)

Full Job Description

We are seeking a highly analytical, creative, and performance-driven Facebook Ads Manager with strong expertise in Meta advertising across Facebook, Instagram, and Audience Network. The ideal candidate should have a deep understanding of full-funnel strategies, creative direction, audience segmentation, pixel tracking, and scaling eCommerce campaigns profitably.

This role is ideal for someone who can combine data + compelling creatives to drive revenue growth.

Key Responsibilities

Campaign Strategy & Execution

• Build and manage Meta ad campaigns (TOF/MOF/BOF).
• Develop strategies based on product type, audience behavior, and ROAS goals.
• Execute A/B tests for creatives, copy, placements, and targeting.
• Handle daily budgets, scaling techniques, and bidding optimizations.

Audience Targeting & Segmentation

• Create and optimize custom audiences, lookalikes, and retargeting funnels.
• Analyze audience insights, demographics, and behavior.
• Utilize pixel data and Conversion API for accurate attribution and improved targeting.

Creative Direction

• Collaborate with the graphic/video team to produce high-performing creatives.
• Suggest hooks, angles, messaging, and formats based on performance data.
• Regularly refresh creatives to maintain campaign stability.

Tracking, Analytics & Reporting

• Set up and maintain Meta Pixel, Conversion API, and UTM tracking.
• Monitor key metrics: CPA, ROAS, CTR, CPC, CPM, CVR.
• Prepare weekly/monthly reports with actionable insights.
• Perform competitor ad research using Meta Ad Library.

Optimization & Scaling

• Identify winning audiences, creatives, and placements.
• Scale profitable campaigns while maintaining ROAS targets.
• Reduce CPA and optimize budget allocation.
• Manage full-funnel campaigns from cold traffic to retention.

Requirements

• 2–4+ years of experience managing Facebook/Instagram ads, especially for eCommerce.
• Proven experience handling monthly budgets of $5,000–$50,000+.
• Strong understanding of:
  • Campaign structure
  • Creative testing frameworks
  • Audience segmentation
  • Attribution models
• Proficiency with Meta Business Suite & Ads Manager.
• Experience with Shopify and pixel integration (required).
• Knowledge of landing pages and funnel optimization.
• Excellent communication and analytical skills.

Preferred Skills

• Experience in diverse niches like supplements, beauty, fashion, home, etc.
• Familiarity with tracking tools: TripleWhale, Hyros, Google Analytics.
• Ability to create strong creative briefs and storytelling concepts.
• Understanding of retargeting and abandoned cart strategies.
• Awareness of email flows and their role in ad funnels.

Education: Bachelor’s Degree (Required)
Experience: Facebook/Meta Ads – Minimum 2 years
Language: English (Required)
Location: Sialkot (Required)
Work Mode: In person

If you want, I can also format it for LinkedIn, Indeed, or Fiverr style.